Industrial Drives & Soft Starters — Built for Performance, Priced to Compete

Get the right drive for your application — without oversizing, underspec’ing, or costly downtime

..is your drive selection correct ?

Selecting the correct variable speed drive is critical to motor reliability, energy efficiency and system longevity.

Drive selection should be based on motor current, duty cycle, operating environment and application requirements — not simply kW rating or brand preference.

We assist maintenance teams, engineers and manufacturers in specifying technically aligned drive solutions for both planned installations and replacement projects.

Start Here — Choose the Right Solution

Select the Correct Drive

Ensure you get the right variable speed drive

Looking to Replace a Failed Drive?

Get back up and running fast with a new drive

Technical Guidance Articles

Find detailed guides & troubleshooting tips

Application Support

  • Packaging Lines
  • Conveyor systems
  • Pumps & fans
  • Food processing equipment
  • General light manufacturing

Flexible Industrial Supply

  • We provide both premium heavy-duty drive solutions and cost-effective standard industrial units depending on application requirements.
  • Typical lead times on standard models: 5–7 working days.
  • Heavy industrial solutions available through established supply channels.

Trusted across pumps, conveyors, and heavy industrial systems.

Variable Speed Drives
Soft Starters

Product Features

Engineered for Performance in Real Applications

Forced cooling

Used in today’s technology trends, just simply can not go without it

SMD component technology employed

Advanced Motor Control Design

Customised Panel Building

Stand alone and MCC development

Field Bus coms selection

Start with These Proven Drive Solutions

Latest Available Stock

  • SOLD OUTZJR7-series Soft Starter

    CHZIRI ZJR7B 400kW 800Amp

    SCM control, intelligent all-digital display, Multiple-motoring capability, Starting modes: . Current limiting starter, . Voltage Ramp Start, . Kick Start with Current-limiting Start, . Kick start with Voltage-ramp Start, . Current Ramp-start, . Voltage current-limiting double Closed-loop Start, . Free-Stop…

  • ZJR7-series Soft Starter

    CHZIRI ZJR7B 200kW 400Amp

    SCM control, intelligent all-digital display, Multiple-motoring capability, Starting modes: . Current limiting starter, . Voltage Ramp Start, . Kick Start with Current-limiting Start, . Kick start with Voltage-ramp Start, . Current Ramp-start, . Voltage current-limiting double Closed-loop Start, . Free-Stop…

  • ZJR7-series Soft Starter

    CHZIRI ZJR7B 160kW 320Amp

    SCM control, intelligent all-digital display, Multiple-motoring capability, Starting modes: . Current limiting starter, . Voltage Ramp Start, . Kick Start with Current-limiting Start, . Kick start with Voltage-ramp Start, . Current Ramp-start, . Voltage current-limiting double Closed-loop Start, . Free-Stop…

  • ZJR7-series Soft Starter

    CHZIRI ZJR7B 110kW 220Amp

    SCM control, intelligent all-digital display, Multiple-motoring capability, Starting modes: . Current limiting starter, . Voltage Ramp Start, . Kick Start with Current-limiting Start, . Kick start with Voltage-ramp Start, . Current Ramp-start, . Voltage current-limiting double Closed-loop Start, . Free-Stop…

Complete your installation with compatible accessories and components.

Drive Accessories & Auxiliary Components

Supporting components & accessories include Braking Resistors, Reactors, Inductors, Keypads, Panel Digital Interface & extensions, Mains & Motor Filtration accessories, IGBT & Bridge Rectifier units

ABB
Control Techs
YASKAWA
Siemens
Santerno
Allen Bradley

Not sure which drive or starter you need?

Send us your motor and application details — we’ll recommend the correct solution quickly and accurately.

Correct drive specification improves reliability, reduces downtime and prevents unnecessary cost.