Soft Starter – smart power devices

Reliable motor starting for industrial applications — no over-spec, no unnecessary cost
Used across pumps, conveyors, compressors, and general machinery.

High-Performance Soft Starters — Without the Premium Price

Reliable motor starting, reduced mechanical stress, and industrial-grade protection — at a price competitors struggle to match

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Jump Search tip – just type in ie. 15Kw 380V soft starter..

Quick Selection (for experienced users)…

Find the Right Soft Starter — Fast

Select your voltage and starter type.


Send us your motor details — we’ll recommend the correct soft starter before you buy.

for Built-in Bypass Soft Starters
External Bypass Soft Starters
Heavy Duty / Protection Starters
Soft starter - Efficiency
Soft starter - Reliability
Soft starter - Performance

High-performance soft starters at unmatched value.
We supply units that meet — and often exceed — competitor specifications at significantly better price point.

Start with your application

Proven across pumps, conveyors, and heavy-duty loads — without oversizing or unnecessary cost.

Choose your application — we’ll show you the most suitable soft starter instantly.

Pumping systems with soft starters
Pumping systems with soft starters
Fan & HVAC systems with soft starters
Fan & HVAC systems with soft starters
Conveyor systems with soft starters
Conveyor systems with soft starters
Heavy duty soft starters for the most rugged applications
Heavy duty soft starters for the most rugged applications

Avoid Costly Soft Starter Failures

Most failures aren’t caused by the soft starter itself — they come from incorrect selection and poor application matching.

  • Incorrect sizing for load requirements
  • Wrong starter type for the application
  • Overheating under load
  • Unplanned downtime and repeated faults

We help you get it right the first time.

Simple to Specify. Critical to Get it Right

Soft starters are typically selected based on motor current and application type.
But incorrect sizing or duty mismatch can lead to premature failure.

We ensure correct selection based on real operating conditions — not just nameplate values.

Not sure which soft starter you need?

Send us your motor and application details — we’ll recommend the correct unit quickly and accurately.

High-performance soft starters — without paying for features you don’t need.